How brands find athletes today
- Who they already know
- The agency’s old list
- Your audience fit: skipped
Hard to get noticed
Brands find athletes through who they already know, not through your audience or content.
For athletes
Get paid for the content you already create.
Brands license your posts, book your appearances, and send you gear.
You earn a bonus when your content performs. Athios handles the paperwork.
Your offers
- Skincare brandGiftingShips this weekWhat you getProduct kit to tryValue$150 in productClaim
- Sporting goods storeAppearanceEvent in 10 daysThe ask2-hour store visitYou earn$200 – $400Accept
- Sports drink brandContent licensingCloses in 3 daysContent brief1 TikTok + 2 Story framesLicense fee$1,000 – $2,500 + bonusAccept
Performance bonus earnedSports drink post ran as an ad+$250
Two ways to land deals
Brands come to you. Or you go to them.
Get matched offers, or pitch open brand deals yourself.
Either way, you see the pay before you say yes.
- Matched to youOffers fit your sport, audience, and content.
- Pay shown upfrontEvery offer lists the fee before you accept.
9:41●●●
Deals
Offers for you 8Open deals 24
AllGiftingAppearancesLicensing
- 94% fitFootwear brandSocial campaign · Gifting🎁Product + cash, up to $2,500📍NationwideView offer ›
- 88% fitSports drink brandContent licensing🎁Up to $1,000📍Select regionsView offer ›
- 86% fitLocal restaurantOpen deal · Appearance · 2 hours🎁$300📍Near campusPitch ›
⌂⚲+✉☻
- Compliance handledCollege deals are set up for NIL Go.
- Pitch open dealsBrowse brand briefs and apply in a tap.
Product preview · brand names and amounts are examples
500+Vetted athlete creators
19+Sports
3Ways to earn
- Licensing
- Appearances
- Gifting
The problem
Brand deals take time, pay once, and ignore how your content performs.
Same post, same pay
$50012K views
$500310K views
Flat fees cap your income
A post that performs earns the same as one that does not.
One deal, many forms
School disclosureNIL GoConference rules
ResubmitCompliance is a maze
Every organization wants different things submitted. Miss one and the deal stalls.
The solution
You create. Athios runs the business side.
Brands find you by audience and content style.
Athios handles compliance and paperwork. You get paid.
1
Brands find you
Matched by your audience, sport, and style.
SD
Sports drink brandContent licensing · 94% match
License fee$1,000+DeclineAccept
2
We handle the paperwork
Compliance, terms, and deadlines in one place.
- ✓Terms agreedMon
- ✓Compliance submittedTue
- ✓Video dueFri
3
You get paid twice
A license fee, then a bonus when it performs.
License fees$1,800Bonus+$250
Collaboration status
- ✓Agree on terms
- ✓Compliance
- ✓Concept
- Submit video
- …Go live
- ◷License extension
Three ways to earn
Content. Appearances. Gifting.
Three ways to earn from one profile.
Pick the ones that fit your schedule.
Your postTraining clip
Licensed
Now a brand ad- ✓ $600 license fee
- ✓ +$250 bonus
Content
Create content
License your content to brands and keep earning as it performs.
- License fee up front
- Renewals at 30, 60, 90 days, or 6 months
- Monthly work with brands you click with
- Several pieces boosted as paid ads, with a bonus for you
You’re booked
Store visitSat · 2 PM · 2 hours$300
Appearances
Make appearances
Local and regional businesses book you to show up. You are paid by the hour.
- Show up and bring foot traffic
- Photo appearances with fans
- Curated dinners with teammates
- Fan fest activations, camps, and full day events
Your gift shippedSneaker brand · arrives Thu
Unboxing day❤️ 2.4K
Free gear. Zero homework.Gifting
Accept gifting
Brands send product or experiences. You choose what to post.
- Products and experiences from brands
- No obligation to accept
- Turn a gift into a paid deal later
Two tiers, one path
Start as a creator. Grow into the marketplace.
October8 posts planned
MTWTFShootReelTikTokStoryReelEditTikTokPost
NIL brand value82↑ 6
Step 1 · Creator
Build your content system
- ✓Content calendar
- ✓Production schedule
- ✓NIL brand value scorecard
Earned this month$1,850+$250 bonus
- Sports drink · LicensePaid
- Local gym · AppearanceApproved
Step 2 · Marketplace
Package it for brand deals
- ✓Gifting
- ✓Appearances
- ✓Content licensing
- Everything in one app
- Set up for NIL Go
- Three ways to earn
- Track every post
Product preview · amounts are examples
Example campaign
Your first campaign, start to payout.
A fictional campaign, start to finish. Names, quotes, and numbers are illustrative.
Example campaign
Nina’s first campaign
- OfferBrand matches with Nina at 94%
- PostShe films one game-day routine
- LicenseBrand licenses the post for $600
- BonusAd performs, +$250 bonus
Example results
- $850Total earned
- 310KViews
- 1Post filmed
- 2 daysSchool review
AthleteExample
“I made one post I was proud of and got paid twice for it.”
BrandExample
“Her post beat our studio ads, so we extended the license and boosted it.”
UniversityExample
“The deal came to us complete, so approving it took one click.”
Why Athios
More upside. Less admin.
| What matters to you | Brand DMs | Built for athletesAthios | Agent or manager |
|---|---|---|---|
| Finding brands | You chase them | Brands find you | Their network |
| Pay | Flat fee | License fee plus bonus | Fee less commission |
| Terms and rights | Vary by message | Clear license | Handled for you |
| Compliance | On you | Approvals built in | Shared |
| Results | Ask the brand | Earnings in one place | Ask your agent |
| Building your brand | Nothing included | Creator Lab Academy | Varies by agent |
FAQ
Athlete questions, answered.
Not sure yet? Ask the team. No pitch.
Who can join Athios?
Professional and college athletes in any sport, plus high school athletes where state rules allow NIL.
How do I earn money?
You earn a license fee for your content. If a brand extends the license to run paid media, you earn a performance bonus on top.
Do I keep ownership of my content?
Brands license the right to use your content for a set period.
How does compliance work for college athletes?
Each deal routes through compliance officer sign off before it goes live.
What is the difference between the Creator and Marketplace tiers?
Creator tier gives you tools to build a professional presence. Marketplace tier lets you license content and earn.
Do I have to say yes to every offer?
No. You review each offer and choose to accept or decline.
Can I get paid for appearances?
Yes. Local and regional businesses can book you for store visits, photo appearances, dinners, fan fests, camps, and events. You are paid by the hour.
What happens when a brand wants to keep using my content?
The brand renews the license for 30, 60, 90 days, or 6 months. You earn again each time, and a bonus if the content is boosted as a paid ad.
What does beta mean, and when does Athios go fully live?
The Marketplace is live today and open to early access members. We are using the beta to learn from athletes, brands, and universities before our full launch in Q1 2027.
NIL market at a glance
$582Min brand deals cleared through NIL Go46,478 deals, Jun 2025 to Aug 2026 · College Sports Commission
68%of NIL deals are under $1,000OCC Strategy, 2024
$600+College deals at this size must be submitted to NIL GoCollege Sports Commission
Small deals, strict review, lots of volume. Athios is built for exactly that.
Your content. Your brand. Built to scale.
Join early access today. Full launch Q1 2027.
- 1Create your profileShow brands what you make
- 2Get brand offersGifting, appearances, licensing
- 3Earn moreLicense fee plus a bonus
Free guide
The NIL Athlete Content Playbook
Your guide to athlete content.
Learn how athletes can create and earn, brands can license and amplify, and universities can keep everything organized and compliant.
- AthletesPricing your content and earning the bonus
- BrandsLicensing, usage rights, and paid boosts
- UniversitiesRunning a compliant program at scale
- PartnersManaging a roster without the group chat