Finding athletes today
- athletes_FINAL_v7.xlsx
- Cold DM · seen
- 3 weeks later…
Sourcing is manual
Finding the right athlete, near you or nationwide, means spreadsheets, cold outreach, and weeks of back and forth.
For brands and businesses
Athlete content that works for any business.
From the shop down the street to national brands.
Gift products, book appearances, or license content, then scale what works.
- Local businesses
- National brands
- Nonprofits
- Franchises
- Regional brands
- D2C brands
🚀Campaign live
Views1.2M
ROAS2.1x
- ✓Content licensed
- ✓Usage rights cleared
- ✓Ready to boost
Built for businesses of every size
500+Vetted athlete creators
19+Sports
3Ways to work with athletes
- Licensing
- Appearances
- Gifting
The problem
Working with athletes is slow and hard to measure.
Usage rights per post
Post 1Paid adRepost
RenegotiateRights are unclear
Usage terms get negotiated again for every post and every ad.
Where results live
Organicin Tool A
Paidin Tool B
ROI is a guess
Organic and paid results live in different tools. Winners are hard to spot and scale.
The solution
License once. Renew when it performs.
Every post comes with a clear license.
When it performs, renew it and you both win.
- 1
Browse or post deals
See content athletes already plan to publish, or describe the product, moment, or theme you want.
- 2
License the content
Pay one fee for content and usage rights. No separate negotiation.
- 3
Boost it, and the athlete earns more
Extend the license to scale paid media behind a winner. The athlete earns a performance bonus.
Three ways to work with athletes
Gifting Bring a SharpieAppearances Way better than stockContent
Give. Appear. Create.
Start small with a gift. Add an appearance.
License the posts that work for your channels and ads.
12 kits shippedTo matched athletes
9 posts live❤️ 18K total
Free ads, basicallyGift
Send product or an experience to athletes who fit your brand.
- Pick athletes by audience and fit
- Athletes choose what to post
- Upgrade a gift into a paid deal
Booked
Grand openingSat · 11 AM · 2 hours$500
Appear
Book local athletes for in store and pop up activations. Pay by the hour.
- Show up to drive foot traffic
- Photo appearances with fans
- Curated dinners with athletes and teammates
- Fan fests, camps, and full day events
Athlete postTraining clip
Your ad
Licensed for 90 days- ✓ Usage rights
- ✓ Ready to boost
Create
License athlete content for your channels, or run it as ads.
- One fee for content and rights
- Renew for 30, 60, 90 days, or 6 months
- Boost several pieces as ads
- Athletes earn a bonus when it performs
Marketplace features
One Marketplace. Every workflow handled.
Matching, contracts, compliance, and payment, all handled. You run campaigns, not spreadsheets.
Matching, not guessing
Athlete content matched by audience overlap, product interest, and what they already create.
!Usage rights expire Friday
- Extend license
- Approve next post
Your AI integration assistant
Proactive alerts the moment a deal needs review. Next steps flagged before anything slips.
- ✓Athlete eligibility
- ✓School sign-off
- ✓NIL Go submission
Built for NIL Go
Every college deal is set up to meet NIL Go requirements, with compliance officer sign-off built in. Pro deals follow league and association rules.
Views1.2MROAS2.1x
Know what worked
See how every post performs, organic and paid, in one place.
- License fee$1,000
- Usage90 days
- Paid boostIncluded
Simple, upfront pricing
Every offer shows the license fee before you commit. No hidden costs.
- ✓Brief sentMon
- ✓Content approvedWed
- LiveFri
Structured integrations
Briefs, approvals, deadlines, appearances, and communication in one place.
Example campaign
See what athlete content can do for a business.
A fictional campaign, start to finish. Names, quotes, and numbers are illustrative.
Example campaign
“Train with Me”
- Match12 athletes by audience fit
- License18 training posts licensed
- Boost6 winners run as paid ads
- MeasureROAS tracked live
Example results
- 4.2xReturn on ad spend
- 18Posts licensed
- 6Ads boosted
- 3 weeksBrief to live
BrandExample
“The athlete posts beat our studio creative, and we knew which ones to scale in week one.”
AthleteExample
“I filmed my normal workout and earned a bonus when the brand boosted it.”
UniversityExample
“Twelve athletes, one queue. Every deal had the terms we needed.”
Why Athios
Athlete content, built for businesses of every size.
| What matters | Influencer agency | Built for brandsAthios | Direct outreach |
|---|---|---|---|
| Sourcing | Agency picks for you | Browse or post deals | Cold DMs and email |
| Usage rights | Negotiated per deal | License included | Negotiated per deal |
| Social and ads | Varies by agency | Built for paid | Varies |
| Compliance | Agency managed | Review built in | Left to you |
| Measurement | Periodic reports | Live ROAS | Manual |
| Athlete incentive | Flat fee | Performance bonus | Flat fee |
FAQ
Brand questions, answered.
Want to see how it works? Ask the team. No pitch.
How does content licensing work?
You pay a license fee for the right to feature your product and use the content. If it performs, you can extend the license to put paid media behind it.
How are athletes matched to my brand?
By audience overlap, product interest, demographic and geographic fit, and the content athletes already create.
How is compliance handled?
Each deal includes the right review. College deals route through compliance officer sign off. Pro deals follow league and association rules.
Can I use the content in paid ads?
Yes. Extend the license to run paid media behind content that performs.
How do I measure results?
Dashboards show views, engagement, shares, and paid performance, so you can measure ROAS like an ad campaign.
Do I need a big budget to start?
No. Each offer carries its own license fee, and you choose how much to spend.
Can I book an athlete for a store or event appearance?
Yes. Book local athletes for in store and pop up activations, photo appearances, curated dinners, fan fests, camps, and full day events. You pay by the hour.
How does gifting work?
Send product or an experience to athletes who fit your brand. They choose whether to post.
Do I need a national brand to work with athletes?
No. Restaurants, dealerships, spas, clinics, franchise locations, and nonprofits can all work with athletes in their market.
What does beta mean, and when does Athios go fully live?
The Marketplace is live today and open to early access members. We are using the beta to learn from athletes, brands, and universities before our full launch in Q1 2027.
NIL market at a glance
$582Min brand deals cleared through NIL Go46,478 deals, Jun 2025 to Aug 2026 · College Sports Commission
68%of NIL deals are under $1,000OCC Strategy, 2024
$600+College deals at this size must be submitted to NIL GoCollege Sports Commission
Small deals, strict review, lots of volume. Athios is built for exactly that.
Ready to put athletes to work for your business?
Join early access today. Full launch Q1 2027.
- 1Share your goalsProduct, audience, budget
- 2Get matched athletesBy audience and content fit
- 3License, boost, measureResults on every post
Free guide
The NIL Athlete Content Playbook
Your guide to athlete content.
Learn how athletes can create and earn, brands can license and amplify, and universities can keep everything organized and compliant.
- AthletesPricing your content and earning the bonus
- BrandsLicensing, usage rights, and paid boosts
- UniversitiesRunning a compliant program at scale
- PartnersManaging a roster without the group chat